You have an idea, it sounds good – to you – and you have found a domain that seems to fit.
BUT! What does the market think?
Have you done your research into keywords, and whether the ones you’re targeting fit the domain?
Is the name easy to remember, or is-it-full-of-hyphens?
We keep hearing that “…all the good domains are taken…” but that isn’t necessarily true!
A number of times I have had an idea for a product, and gone searching for the ideal name, only to find that someone else has beaten me to the punch.
But that wasn’t the end of the story, quite the contrary.
It just meant that I needed to do some more research, and try again.
Often times people will register a domain name, and leave it parked somewhere unused for a year or two.
This gives you the option of a) contacting them and asking if they want to sell it, or, b) coming up with a similar name, targeting similar keywords.
Buying a domain name at auction.
Auctions such as Sedo, Flippa, Ebay and so on are good places to pick up a bargain.
Be careful though, and make sure that any domains that you buy are relevant to your market, and the keywords that they may be using.
You have the option of buying, or not buying, so if it is not an ideal fit to your purpose, maybe you should pass. Otherwise, it may be part of a firesale somewhere down the track when you just want to get rid of it!
And Finally, Consider Your End User!
Whether you register a fresh domain, or buy at auction with the intention of flipping, always remember the end client! Picture him or her in your mind.
Try and buy the domain that will suit them, and their purpose.
Because if they can’t see it as a value proposition, why bother?
About The Author!
Allan Cockerill is a business consultant and copywriter who has been buying and selling domains for over 10 years.
Most of what he shares about domain trading has been learned by hard experience!
